Asoka is a beauty brand that targets diversity whose goal is for everyone from every walk of life to feel beautiful after applying the product to enhance their beauty.

We gave this already established business a “facelift”. This is the first major rebrand the company has had in 80 years. We rebranded 80year’s flagship products with some minimalistic changes without disturbing the legacy. Featuring new commercials, new packaging, a new site design, and a complete upheaval of the entire marketing scheme, we completed a full rebrand to attract a broader, younger customer base.